Elon Musk thinks he can double Twitter’s revenue from subscriptions alone


According to a report by The New York Times.

In a pitch deck seen by the Time, Musk gave investors a taste of what to expect under his ownership. This would include increasing the number of Twitter Blue subscribers to 69 million by 2025 and more than doubling that number to 159 million by 2028. Launched last year, Twitter Blue is the subscription of 2 $.99/month from the service that gives users access to a “cancel tweet” button. app customization, ad-free articles and other exclusive features. Musk also expects huge growth in the total number of Twitter users, from the 217 million users reported last year to 600 million Twitter users in 2025 and eventually to 931 million in 2028. .

The pitch deck also outlines plans for an unnamed subscription service outside of Blue, called “X,” which Musk expects to attract nine million subscribers in 2023 and 104 million by 2028. Earlier this week, Musk hinted that he would charge governments and businesses a ‘small cost’ to use Twitter. Regardless of subscription ‘X’, revenue from it and Blue combined is expected to hit the bar $10 billion by 2028, which is a big chunk of the $26.4 billion in total revenue Musk thinks the service will reach in the same year.

According to TimeTwitter is expected to make up the rest of its projected total revenue with ads, which Musk predicts Twitter will earn around $12 billion by 2028. Twitter has relied on advertising as its primary source of revenue in the past, but Musk, who said in a now-deleted tweet that Twitter should remove ads for paid subscribers, wants ads to make up just 45% of Twitter’s total revenue.

Musk’s pitch deck also reportedly includes plans to raise $15 million from some sort of payments business, which he expects to grow to $1.3 billion by 2028. Twitter currently allows users to tip creators, buy Super Follows, as well as interact with limited shopping features. that link users to vendor websites to make purchases. However, with Musk being one of PayPal’s co-founders, he could see some room to grow.

The temperature notes that Musk also expects Twitter to earn an indefinite share of its revenue through data licensing, an activity that involves selling the millions of daily tweets on its platform to companies and developers who analyze data to obtain market insights or consumer trends. Last year, Twitter earned $572 million (PDF) in data licensing and “other revenue,” but it’s unclear how or if Musk plans to expand that business. If Twitter were to resell individual tweets, our editor Nilay Patel pointed out that Elon “should drastically change the terms of use” of Twitter, not to mention the “huge revshare and fair use issues” because tweets are copyrighted by the users who posted them.

Expanding Twitter’s services will take work, a likely factor behind Musk’s plans to hire 3,600 additional staff. The temperature notes that Musk aims to have 11,072 employees by 2025, though the pitch deck shows Twitter’s employee count increasing in 2022, then declining in 2023 before rising again.


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