JA Resorts & Hotels Selects Atomize as Exclusive Revenue Management Software Provider


GOTHENBURG, SWEDENThe prominent 5-star hotel group JA Resorts & Hotels, with its 10 luxury properties and 1500 rooms in Dubai, the Maldives and the Seychelles, has chosen Atomize as its Revenue Management Software (RMS) provider.

JA Resorts & Hotels comes from a background of using a traditional RMS, but realized they needed to move to a more market-ready solution. In the process of looking for a more results-oriented and easy-to-use RMS, Atomize caught their eye. JA Resorts & Hotels wanted an RMS that could provide just-in-time, optimal pricing decisions that its Revenue Managers could rely on. With Atomize’s sophisticated real-time pricing engine and proven track record of high price acceptance rates, Atomize ticked all the boxes and was the solution of choice.

The main objective of implementing Atomize is to provide an intelligent and intuitive RMS to help Revenue Managers increase their RGI and RevPAR, combined with improving operational efficiency through real-time automation . The deployment of Atomize has already been launched and JA Resorts & Hotels plans to implement the program in 7 properties in the JA Resorts & Hotels portfolio before the end of the first quarter.

JA Resorts & Hotels needed a modern, cloud-based revenue solution that integrated seamlessly into its technology stack, especially with its PMS provider Protel.

“We are truly honored to partner with an iconic hotel group like JA Resorts & Hotels with its magnificent properties in the Middle East and Indian Ocean. Atomize’s proprietary and fully automated real-time pricing engine will enable JA Resorts & Hotels to save valuable resources, while maximizing profits and increasing overall operational efficiency,” says Alexander Edström, CEO of Atomize.

About JA Resorts & Hotels

A legacy brand from the United Arab Emirates, JA Resorts & Hotels was born in 1981 and enjoys a widely recognized reputation for excellence in the management and operation of award-winning resorts and hotels. Taking its name from the original Jebel Ali (JA) Beach Hotel, the JA Resorts & Hotels portfolio now includes 10 distinct properties across the United Arab Emirates and the Indian Ocean, each dedicated to curating unique experiences and creating unforgettable memories. Tropical getaways include JA Manafaru, the idyllic luxury island resort in Haa Alifu Atoll surrounded by a pristine lagoon, at the northern tip of the Maldives and JA Enchanted Island Resort, a luxurious hideaway of 10 exquisite private island villas, in the middle of the Sainte-Anne Protected Marine Park. In the United Arab Emirates, guests can choose between the five-star JA Ocean View hotel, as well as the luxury JA Oasis Beach Tower hotel apartments, both located along “The Walk” in Jumeirah Beach Residence. Other enticing options include the famous JA The Resort – Dubai’s largest experience resort, with 1 million square meters of thrilling activities and 3 unique hotels offering 800 suites and rooms between them – the award-winning JA Beach Hotel, the JA Palm Tree Court and the JA Lakeview Hotel, a property adjacent to the golf course opened in 2019. The JA Hatta Fort Hotel is Dubai’s only mountain resort, a secluded getaway amid the stunning scenery of the Hajar Mountains . The Manor by JA is a 2020 addition to the portfolio, a 247-key corporate hotel located in Al Furjan, Dubai. In 2021, the group also opened the new JA Enchanted Waterfront Villa’s, a brand new idyllic Seychelles getaway comprising 10 resort residences on the east coast of Mahé. JA Resorts & Hotels is a member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, uniting more than 35 brands with more than 500 hotels in 85 countries.

For more information, please visit; www.jaresortshotels.com.

About Atomize

Based in Sweden, Atomize helps hotels around the world maximize revenue by automatically setting the optimal price per room type. Atomize offers lean revenue management software designed for hoteliers who want to do more with less. Used in more than 50 countries on five continents, by properties with 50 to 1,250 rooms. In 2019, Atomize was the first RMS to solve real-time price optimization, which opens up incredible possibilities for their clients to gain competitive advantage in their respective markets. The Atomize product offering is a good fit for hotels and hotel groups that are facing a new reality of reduced staff resources and the increased need for automation and improved profit margins. Atomize RMS shows that a modern, sophisticated technology solution for larger operations doesn’t have to be complex and expensive to operate.

To learn more about Atomize, visit atomiser.com or follow us on @atomize

Alexandra Fjallman
Marketing Director
Atomize AB


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