Automotive heated seats market expected to secure notable revenue share between 2022 and 2027 – The Daily Vale


Automotive Seat Heater Market: By Vehicle Type (Passenger Vehicle, Light Duty Vehicle, Heavy Duty Vehicle), By Material Used (Composite Fiber Heater and Carbon Fiber Heater) and By Region – Size, Growth, Trend, Global Industry Opportunity and Forecast (2020-2025)

The Automotive Heated Seats Market report covers an in-depth analysis of market dynamics, business models, segmental/regional analysis, and respective market shares and strategies adopted by key market players operating in the global market . It involves an in-depth analysis of factors influencing the global market and market statistics indicating market share/growth analysis by region and segment. The report study will offer one of the most comprehensive analyzes of the market, capturing all aspects of the Automotive Heated Seats market.

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Global Automotive Heated Seats Market Research Report, 2018-2025 (USD Billion)

Automotive seat heating: market introduction

An automotive seat heater is a type of heater built into the car seat of the vehicle to increase comfort and control the surface temperature of the automotive seat. The automobile seat heater consists of a radiator, a resistor, a relay and a thermostat. The radiators are insulated. Seat warmers can be fitted either internally under the seat, sometimes referred to as a heated seat, or as a cushion or external cushion. Automotive seat warmers have regulators to control the temperature and are held under the passenger seats. It provides a cushion and climate that gives stability and a comfortable and joyful travel experience. Automotive heated seats are also recommended for long car journeys to prevent back pain.

Automotive Seat Heating: Market Dynamics

Rising demand for SUVs, premium and luxury vehicles is one of the key factors driving the growth of the automotive heated seats market. In addition, countries with cold climates incorporate seat heating in their cars. This is an important factor for the growth of the automotive heated seats market. Developing modern and advanced technology for the future and providing passengers with autonomous and semi-autonomous vehicles in need of protection and comfort are the major opportunities for the global automotive heated seats market. Due to increasing disposable income, improving infrastructure and rising standard of living in developing economies around the world, other factors will support the growth of the automotive heated seats market.

Companies in the automotive industry integrate the heated seats into regular vehicles in regions or areas with extreme temperature, which gives the company a competitive advantage over other companies. In combination with the heating as a climate controlled seat, the ventilation function is expected to increase the demand for heated seats in the market and enable the daily use of automotive heated seats on all vehicles.

Automotive OEMs are integrating heated seats into regular vehicles in cold climate regions. This factor is estimated to create new opportunities in the automotive heated seat market. Furthermore, the market for heated seats is limited to only cold regions due to the high cost associated with these types of seats. Moreover, consumers are also reluctant to pay for expensive seats in cost-sensitive economies. These are some key factors that are expected to hinder the growth of the market.

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Report scope

The report features the Automotive Heated Seats market study based on the type of vehicle and material used.

Based on vehicle type, the automotive seat heater market is segmented into

  • Tourism vehicle
  • commercial vehicle
    • Light commercial vehicle
    • heavy duty vehicle

On the basis of material used, the automotive seat warmer market is segmented into

  • Carbon fiber heater
  • Composite fiber heater

Automotive heated seats market by vehicle type, 2018-2025 (USD billion)

Source: MSG Analysis, 2020
Automotive Seat Heater Market: Regional Monitoring

The global automotive seat heater market is moderately consolidated and is expected to grow steadily throughout the forecast period. In North America, the demand for heated seats is increasing due to the growth in the rate of replacement of heated seats in automobiles and the increase in passenger luxury and comfort. Additionally, North America led the global automotive heated seats in terms of volume and value, followed by Europe and Asia-Pacific. In the heated seats market in Asia-Pacific, India and China are the major countries for market growth.

Automotive Seat Heater Market Growth by Region, 2020-2025

Source: MSG Analysis, 2020

Due to increased demand for vehicle owners and improved living standards in developing regions, the automobile industry is expected to grow with a relatively high growth rate in the near future. The rapid expansion of industrialization and technological advancements in the automobile manufacturing sector in the developed economies such as the United States, Germany, and France are expected to fuel the growth of the market. With increasing competition in the automotive industry, luxury and high-end automakers are now focusing on high performance vehicles.

Automotive Heated Seats Market: Competitive Landscape

The major manufacturers of heated seats for automobiles are Gentherm Incorporation, Kongsberg Automotive, IG Bauerhin GmbH, Panasonic Corporation, and Check Corporation.
Other leading companies in the automotive seat heating market include Champion Seat Systems, Seat Comfort Systems, Tachibana Eletech, SET Electronics, Hengfei Electronic, Firsten, Langech, Continental AG, Rostra Precision Controls, and Dorman Products.

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  • Toyota has announced that it will release the Yaris Cross which will be equipped with seat heating in the SUV.
  • Indian Motorcycle has announced its all-new ClimaCommand Classic Seat that provides heating and cooling functionality without losing rider safety and security.

The Automotive Heated Seats Market report provides an in-depth analysis of macroeconomic factors as well as market attractiveness of each segment. The report will include an in-depth qualitative and quantitative assessment of the industry/regional outlook with the presence of market players in the respective segment and region/country. The information concluded in the report includes contributions from industry participants and industry experts across the value chain.

The regional analysis includes:

  • North America (United States, Canada, Mexico)
  • South America (Brazil, Argentina, Colombia, Peru, Rest of Latin America)
  • Europe (Germany, Italy, France, UK, Spain, Poland, Russia, Slovenia, Slovakia, Hungary, Czech Republic, Belgium, Netherlands, Norway, Sweden, Denmark, Rest of Europe)
  • Asia-Pacific (China, Japan, India, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, Cambodia, Philippines, Singapore, Australia and New Zealand, Rest of Asia-Pacific)
  • The Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa, North Africa, Rest of MEA)

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Automotive seat heating: target audience
  • Manufacturers of automotive heated seats
  • Automobile/car/vehicle manufacturers
  • Trade publications and magazines
  • Government authorities, associations and organizations

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