HNtv Solution Providers – The New World of Upselling and Revenue Management


Jos is an expert and veteran in the hospitality technology industry and is now in the midst of his second start-up, ROOMDEX, Inc. (founded with Pierre Boettner and Denis Bajet). His passion for the industry and hoteliers is unparalleled. He has a unique vision of the future and how revenue management and upselling will change the landscape.

During this short 20 minute interview, Jos will cover topics focused on automation and attribute-based selling. His vision of automation is not futuristic, it is pragmatic. Now is the time for hoteliers to put some of their technology on autopilot and let the solution deliver. Today, ROOMDEX, Inc. has an incredibly high ROI for hoteliers with this automated approach.

When it comes to Attribute-Based Selling (ABS), Jos believes he and his team have finally found a way to implement it, embrace it, and show its benefits. Now hotel guests are no longer constrained to a certain way of booking a room as this is how it has always been done, thanks to ABS hoteliers can now offer price attributes such as a high floor, balcony or ocean view during the booking process that will tailor the unique experience to each guest and ultimately generate more revenue for the hotel.

Spend 20 minutes with us discussing the future of upselling and having fun along the way.


ROOMDEX Hotel upsell software, “Upgrade Optimizer”, automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the choice in the hands of the hotel guest. Automation is the cornerstone of our pioneering hotel optimization platform. ROOMDEX uses hotel booking, guest data, and its proprietary personality and pricing algorithms to deliver personalized digital offers, dramatically improving the guest experience. The hotel upselling tool relieves hoteliers of the labor time required by other upselling solutions while delivering high margin revenue and a substantial return on investment.

The company was founded by Jos Schaap, Pierre Boettner and Denis Bajet, three industry veterans (Ex. MICROS-OPERA (now Oracle Hospitality), StayNTouch, Shiji and Nor1) who together bring over 90 years of hospitality software innovation experience in PMS, integrations, revenue management, BI, mobile, self-service and upgrade optimization software. Since its inception in spring 2020, ROOMDEX has signed over 90 hotels with 8,500 rooms in the US, UK and Europe.

Twitter: @ROOMDEX
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