Jim Harbaugh suggests zero revenue sharing with players, Big Ten


It’s no secret that there’s a lot of money being spent in this era of college football. Most of this money goes to conferences to secure television rights.

For the Big Ten, the huge prize the conference is seeking in its next TV deal in 2024 will only get bigger with the addition of USC and UCLA. Reports suggest the Big Ten could see up to $1 billion a season, easily the biggest contract in college football.

While universities will benefit from the excess cash, players will not. While NIL is moving in the right direction for players to enjoy their name, image, and likeness, many admit that some work needs to be done.

For example, Ohio State head coach Ryan Day recently said the program would need $13 million per season to keep the roster intact.

At Big Ten Media Days, Michigan head coach Jim Harbaugh was asked about that number and thinks players have the opportunity to earn even more.

Part of that is sharing revenue costs with players.

“I think we could do more,” Harbaugh said. “I think we could maybe double that in Michigan. I think it’s possible. I think it’s going in a great direction this way. You know me, I’ve always been for NIL. I think players should have a revenue share. I think that’s something that’s really possible in Michigan. I think that’s where we’re headed.

Harbaugh was asked to expand on his comments and suggested the Big Ten get involved and allow players to have a piece of the pie.

“The Big Ten even, they use their name and image and likeness on TV shows,” Harbaugh said. “They’re the ones who sign the mega TV deals and a new one is coming in 2024. Why can’t this be a NIL deal right from the Big Ten? That’s who does the TV deals and that’s where the big money.”

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