Swire Hotels Turns to IDeaS for Unified Revenue Management Solution Across All Properties


IDeaS, an SAS company, the world’s leading provider of revenue management software and services, today announced that Swire Hotels has selected its G3 Revenue Management System (RMS) to unify its group approach to revenue management. revenue from a portfolio of seven hotels around the world.

Swire Hotels is a group of seven properties under two brands, including The House Collective and EAST, with locations in Hong Kong, Mainland China and the United States. As a group, Swire Hotels previously approached revenue management at the level of each property, which led to the use of different providers and systems in its portfolio. In an effort to increase efficiency across the group, Swire Hotels sought to unify its revenue management process, with IDeaS presenting the best-fit solution.

  • Thorough investigation process before selection – After an in-depth investigation of the most advanced revenue management solutions on the market, Swire Hotels has selected IDeaS G3 RMS for use in its portfolio of properties. G3 RMS will optimize revenue performance and provide a single version of group-level data and analytics. Going forward, IDeaS will play an important role in Swire Hotels’ portfolio growth plans, providing strategic revenue management support at property and group level.
  • Control channel costs – A major concern for all hoteliers today trying to increase profits at the group level. IDeaS G3 RMS provides insight into the cost of acquiring a business through a particular channel or OTA. This information helps hoteliers assess the value of a channel over the long term, relative to the costs of acquiring reservations through that channel.
  • Gain confidence with Investigator – The Investigator function of G3 RMS will also allow Swire Hotels to better examine and understand the data points taken into account by the system when setting prices. Investigator charts, tables, and descriptions quickly inform the factors influencing pricing and forecasting, providing clarity (and confidence in) the key drivers behind pricing decisions and demand forecasting.

Yvonne Yau, Director of Revenue and Distribution, Swire Hotels, said: “We are proud to have IDeaS as part of our distribution infrastructure. This will benefit us in our development plans by building the confidence of potential hotel owners knowing that we have the best revenue management solution in place. Our goal is to deploy IDeaS in future new hotels and make it a central part of day-to-day business discussions and decisions to achieve the goal of becoming a rate leader in each of our respective markets.

Sibylle Luger, Regional Vice President of Account Management, EMEA and APAC: “In a competitive environment, operating with different revenue management systems across a small portfolio of properties – where each system can provide vastly different levels of data, sophistication and support is not conducive to long-term success. IDeaS provides in-depth insights into market dynamics to support Swire Hotel properties through pricing strategies and an advanced RMS that seamlessly integrates with all properties and their existing technology stacks.

About Swire Hotels

Swire Hotels creates and manages distinctive hotels in Hong Kong, Mainland China and the United States under two brands, The House Collective and EAST, delivering improvised and authentic experiences for travelers seeking originality, style and personalized service. . The House Collective, a group of houses each uniquely imagined and inspired by their location, began with the opening of The Opposite House in Beijing in 2008, followed by The Upper House in Hong Kong, The Temple House in Chengdu and the latest addition, The Middle House in Shanghai, which opened in 2018. EAST are lifestyle hotels located in Hong Kong, Beijing and Miami that focus on playful and productive work. Located in key commercial districts, EAST brings the effervescent dynamism of these cities to our customers.

About Ideas

IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS provides revenue science to over 18,000 clients in 145 countries. Combining industry insights with innovative data analytics technology, IDeaS creates sophisticated yet simple ways for revenue managers to make accurate, automated decisions they can trust. Results delivered. Income transformed. Discover greater profitability at ideas.com.

Kim Dearborn
+1 909 455 4316

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