Video Audience Measurement Market Growth, Revenue Share


Video audience measurement market

The rapid penetration of the Internet along with the growing number of smartphone users subscribing to Over-The-Top (OTT) video content delivery platforms, technological advancements in the digital media and entertainment industry and the increase Investments in R&D activities by market players are key factors that are expected to support market revenue growth between 2021 and 2030. Audience measurement is used to help collect insights related to customer viewing habits , which can then be used for advertisers and broadcasters, and primarily helps to make informed decisions about programming advertising rates as well as what programs and content certain people would like to see. User data helps optimize content quality and viewer experience and satisfaction. This approach also helps advertisers and marketers identify root causes with advanced video intelligence software and mitigate quality issues and errors based on the number of affected users.

However, stringent government regulation and censorship, availability of a number of alternatives to audience measurement, and entry of new players are key factors that are expected to hamper the revenue growth of the global measurement market video viewership over the forecast period.

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The study offers comprehensive coverage of the qualitative and quantitative analysis of the Video Audience Measurement market along with crucial statistical data of the Video Audience Measurement market. The research study provides historical data and offers an accurate estimation of the forecast till 2030. The report also introduces established and emerging market players, covering business overview, product portfolio, strategic alliances and business expansion strategies.

Some major companies in the global market report include Comscore, Inc., Numeris, NPAW, VideoAmp, Inc., TVBEAT, Inc., TVSquared, Samba TV, Inc., TVision Insights,, Inc., and 605.

Report Highlights

The read rate segment accounted for the largest share of revenue in 2021, which is expected to increase at a rapid rate during the forecast period. Playback rate indicates how popular and relevant a video is to a certain type of viewer. A low play rate can indicate that the video is not suitable for the subscriber base, which will help video providers to target a similar type of customer base and earn revenue from advertisements.

Revenue from TVs and Smart TVs segment is expected to register a rapid growth rate during the forecast period. Smart TVs are internet-enabled and are the latest development in entertainment and television technology. TVs and smart TVs provide valuable information about audiences and preferences, which provides insights for use in the advertising industry and among broadcasters.

The Asia-Pacific market is expected to witness rapid revenue growth rate over the forecast period owing to growing number of viewers on OTT platforms and increasing video streaming audience size due to the COVID-19 pandemic and lockdowns.

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The report is an investigative study of technological developments and product advancements, along with regional analysis for each product and application offered in the market. The basic purpose of the report is to provide insight into how the video audience measurement industry works. It provides an accurate and strategic view of the market with an in-depth assessment of market segments and sub-segments. It offers a panoramic view of the industry to provide a deeper understanding of the global industry.

Emergen Research has segmented the global video audience measurement market on the basis of video device, tracking metrics, end-use, and region:

Video Devices Outlook (Revenue, USD Billion; 2019-2030)

Televisions and Smart TVs


desktop computers


Connected devices



Tracking Metrics (Revenue, USD Billion; 2019-2030)

Reading rate

Click-through rate

Viewing time

Number of views



End-Use Outlook (Revenue, USD Billion; 2019-2030)

Media owners

Media agencies and brands

media industry

The full regional analysis covers:

North America (United States, Canada, Mexico

Europe (UK, Italy, Germany, France, Rest of EU)

Asia-Pacific (India, Japan, China, South Korea, Australia, rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa, Rest of MEA)

The report offers a comprehensive understanding of the impact of the COVID-19 pandemic on the overall market growth and expansion. COVID-19 has affected the global economy by interfering with production and demand, causing market disruptions and inducing financial instability.

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Key points of the Video Audience Measurement market:

Extensive coverage of the Video Audience Measurement market analysis

Key information on the regional breakdown of the industry in key geographies

Sweeping insights into vital market trends; current and emerging trends, and factors influencing market growth

Comprehensive coverage of the impact of the COVID-19 pandemic on the overall growth of the Video Audience Measurement Market

Comprehensive data on major manufacturers and vendors of Video Audience Measurement Market

Thank you for reading our report. Report customization is available. To find out more, please contact us and our team will ensure the report is customized to your needs.

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