YouTube Partner Program Adds Short Film Revenue Sharing


YouTube today announced two updates to its Partner Program (YPP) that make it easier to join and earn from the video platform, specifically YouTube Shorts. There is also a new Creator Music catalog for adding tracks to videos.

The first update is Short Film Revenue Sharing where “current and future” creators can earn money from ads served between short videos starting in “early 2023”. YouTube said current Shorts Fund recipients “will make more money with this new model.”

YouTube will collect (over 30 days) all revenue from shorts and use it to pay creators, as well as “help defray music licensing costs.”

Of the overall amount allocated to creators, they will keep 45% of the revenue, split according to their share of the total number of views of the shorts. The revenue share remains the same whether or not they use music.

Additionally, Shorts will be able to have a full 60 seconds of music, while Super Thanks for Shorts will launch in beta for thousands of creators, with a full rollout expected next year.

To sign up early next year, you need 10 million views of YouTube Shorts over 90 days, as well as over 1,000 channel subscribers. Short film creators will have access to existing monetization methods.

Today’s other announcement is a new tier for the YouTube Partner Program, with the aim of making it easier – for example, fewer subscribers and watch hours – to earn money sooner through funding by fans. This includes super thank you, chat and stickers, and channel subscriptions. More details on this tier will be available in 2023, while YouTube is not changing the other YPP criteria.

Musically, YouTube makes it easier for creators to add tracks to their videos. In YouTube Studio, there is a new browsable “Creator Music” catalog. People will be able to either purchase licensed tracks where the fee is upfront or select songs eligible for revenue sharing. Thus, the revenue will be split between the creator of the video and the artists and songwriters. It starts with the independent labels, while the majors are said to be “intrigued”.

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